An inspirational Yorkshire-based speaker who lost his mother to a serial killer, his sister to suicide and his liberty to a spell in prison is celebrating 20 years as a coach; helping others to succeed with winning storytelling.
Richard McCann, whose mother was the first victim of infamous killer Peter Sutcliffe, runs the iCan Academy which helps individuals, businesses and other organisations deliver effective presentations and pitches.
Over the last two decades, Richard has delivered almost 3500 keynote speeches across the world, coached 7000 presenters and assisted numerous businesses – ranging from SMEs to global corporations – with their goals.
To mark this milestone, Richard is running a special two-day residential iCan Influence Masterclass at Oulton Hall Hotel & Spa near Leeds on May 14 and 15. It is aimed at professionals, trainers and leaders who want to add depth and storytelling to their presentation skills.
Richard knows the fear that presenting to an audience can create. He cites research that found some people would rather die than face that fear. He was one of those people once and claims that conquering his fear turned his life around.
Richard also makes the claim, backed by clients, that authentic storytelling is a compelling way to engage, win business and boost turnover. At a time when AI is in the headlines, Richard argues that while it is a useful aid, it cannot replace the human element that comes from a real, genuine encounter.
“AI clearly has a place in business but cannot take YOUR place. Lived experience and the uniquely human ability to connect with others are what give presentations life and add authenticity to your pitch”.
Richard can certainly connect through his own experience of a life turned upside down by brutal murders and the consequent public attention. He believes this allowed him to connect deeply with people’s emotions; understand their vulnerability and find their strengths.
“I am grateful for the second chance I had after a troubled childhood and the early mistakes I made, and I’m indebted to the people who helped me take responsibility for my life, especially the inspirational speaker who led me to this career. I am proud to help others employ that introspection and use their authentic selves to improve their prospects.”
Richard’s iCan Academy has an impressive list of clients including Dyson, Barclays, the NHS and Specsavers. Oliver North, Founder and MD of North Fire, says that turnover in his business increased by 242% after working with Richard. “Much of the business secured was won by myself influenced by the extra confidence I gained and Richard’s ability to bring out the best in my performance as a presenter,” he said.
For more information on Richard as an inspirational speaker or to book a place on his iCan Influence Masterclass visit: www.richardmccann.co.uk
