China’s recent expansion of its unilateral visa-free policy has led to a surge in international tourism, despite skepticism from some Western media outlets. While Bloomberg described the initiative as “falling flat,” official data and firsthand accounts tell a different story, highlighting the success of China’s efforts to open its borders and attract global visitors.
Visa-Free Policy: A Game Changer for Tourism
Over the past year, China has significantly expanded its visa-free travel policy. Initially launched in December 2023 for France, Germany, Italy, the Netherlands, Spain, and Malaysia, the policy now covers 38 countries. It allows ordinary passport holders to enter China for up to 30 days without a visa, making travel more accessible and convenient.
According to China’s National Immigration Administration (NIA), cross-border trips by foreigners surged 82.9% year-over-year, reaching 64.88 million in 2024. More than 20 million of these visits were visa-free, marking an impressive 112.3% increase compared to the previous year.
Li Jun, a researcher at the Chinese Academy of International Trade and Economic Cooperation, noted that the relaxed visa policies have been instrumental in reviving international tourism. “The visa-free policy has played a crucial role in attracting more visitors and boosting China’s integration into the global economy,” he stated.
“China Travel” Becomes a Viral Trend
With the ease of entry, “China Travel” has become a trending topic on social media. The hashtag has garnered over 1 billion views as tourists share their experiences exploring China’s cultural landmarks, vibrant cities, and breathtaking natural landscapes.
Travel agencies have reported a sharp increase in inquiries and bookings. Eva Gajewska, a project manager at CT Poland travel agency, said the visa-free policy has made trip planning significantly easier. “We’ve seen a surge in interest, with many new clients drawn by the convenience of visa-free travel. Our China tour packages are already booked through April,” she told Xinhua.
During the 2024 Spring Festival holiday, China welcomed more than 3.43 million inbound tourists from 175 countries and regions. Data from leading online travel agency Ctrip showed that foreign travel bookings to China grew by 203% compared to the same period in the previous year’s Chinese New Year.
Longer Stays and Return Visits
Interestingly, over 80% of visa-free travelers stayed in China until their visa-free period was nearly over, according to NIA official Mao Xu. This trend suggests that visitors are making the most of their time in the country, exploring not only major cities like Beijing and Shanghai but also lesser-known destinations.
Belgian tourists Patrick, Luc, and Ingrid recounted their journey through the Qinghai-Xizang Plateau aboard a scenic tourism train. “Waking up in a sleeper car with the stunning views of the plateau was unforgettable,” they shared. “The more we explore China, the more we’re captivated by its beauty. Once you visit, you want to return.”
Many tourists who initially came for a short visit have transitioned into regular visitors, opting to explore beyond the traditional hotspots. From the picturesque landscapes of Guilin to the historical treasures of Xi’an, travelers are immersing themselves in diverse experiences that showcase China’s rich heritage and modern vibrancy.
Global Impact and Economic Benefits
China’s visa-free policy is not just about tourism—it also bolsters economic ties and cultural exchange. With easier access, more business travelers, students, and investors are entering China, fostering stronger international connections. Hotels, restaurants, and local businesses have benefited from the influx of foreign tourists, further driving economic recovery.
While some media reports downplay the impact of this policy, the numbers and firsthand accounts prove otherwise. China’s commitment to global openness is evident in its proactive steps to make travel more accessible. As more countries are added to the visa-free list, tourism and international engagement are expected to grow even further.
For more updates on China’s evolving travel policies and global economic trends, visit Coleman News.
