In celebration of Baby Sleep Day on March 1st, Little Starts Gift Cards has unveiled a specially curated Sleep and Wellbeing Collection of options, offering vital support to parents navigating their little ones’ sleep routines.
A good sleep and wellbeing routine is well recognised as essential for the happiness and health of little ones, let alone their parents. Ensuring that both parents and child receive the right amount of quality sleep can dramatically improve the family’s overall daily life.
The innovative collection of Sleep and Wellbeing option arrives as research from The Sleep Foundation confirms that infants aged 4 to 12 months require between 12 to 16 hours of sleep daily, including naps, for optimal development.
“Sleep is fundamental to a baby’s development and wellbeing, which is why we’re delighted to launch these specially curated gift cards on Baby Sleep Day. Our new collection helps parents and loved ones give the gift of better sleep, making a real difference to families during those precious early months,” explains Juliette Savage from Little Starts.
The timing of this launch aligns with growing awareness of sleep health in the UK, as highlighted by The Lullaby Trust’s ongoing initiatives to promote safer sleep practices among new parents.
Each gift card provides access to expert-led sleep consultations, baby massage classes, and gentle movement sessions, all designed to support families in establishing healthy sleep routines. According to Great Ormond Street Hospital, establishing good sleep hygiene early on is crucial for infant development and family wellbeing.
The new Sleep and Wellbeing collection which includes such brands as Little Dream Consulting, Catching Little Dreams, Sleepy Mums and Care It Out, is available immediately through the Little Starts website, with gift cards starting from £10. These thoughtfully designed options make ideal presents for baby showers, new parents, or anyone seeking to support families during the early stages of parenthood.
