The Bakewell Tart Shop, an iconic fixture in the heart of Bakewell, is marking a significant milestone this year as it celebrates five successful years under the ownership of Duncan Kirk. Known for its traditional Bakewell Tarts, the shop has become a staple of the Peak District’s culinary heritage, attracting visitors from all over the UK.
Duncan, a former senior retail leader with 30 years of experience in the grocery and retail industries across Australia, the UK, Ireland, and Southeast Asia, made the bold decision to leave his high-profile career and take over this beloved small business five years ago. Since then, he has not only preserved the shop’s heritage but also grown it into a thriving, seven-figure business.
The shop, which has been serving Bakewell Tarts for over 100 years, continues to uphold the rich tradition of this iconic British sweet treat. The recipe – carefully preserved and known only to Duncan and one other person – has been passed down through generations. It is this commitment to quality and authenticity that has made The Bakewell Tart Shop a beloved destination for locals and tourists alike.
A Rich History of Tradition and Innovation
While the Bakewell Tart Shop’s history dates back over a century, Duncan has ensured that the shop’s legacy endures while evolving to meet the needs of today’s customers. “We’ve changed a lot over the past five years, but we’ve always remained committed to keeping the heart of the business the same,” says Duncan.
“The traditional recipes, the high quality of our products, and the personal customer service are still at the core of what we do.”
Under Duncan’s leadership, the shop underwent a significant refurbishment in 2020, which included restoring the vintage booths that date back to the 1920s, preserving the shop’s historical charm. Along with this, the café and shop have been revitalised, modernising the customer experience while maintaining a welcoming, nostalgic atmosphere.
A Commitment to Excellence
The Bakewell Tart Shop serves up more than just delicious Bakewell Tarts. The team is dedicated to procuring the highest quality sweet and savoury pastries and cakes using only the finest ingredients. From the traditional Bakewell Tarts made with shortcrust pastry, raspberry jam, ground almonds, and a frangipane mix, to the famous iced cherry Bakewell Tarts, each treat is crafted with care.
The Bakewell Tart Shop is the only place where the genuine Bakewell Tart is made, using the original, century-old recipe. Unlike mass-produced versions, the shop’s tarts use a special “wet mixture” that makes them moist and delicious – a far cry from the dry imitations typically found in supermarkets.
A Strong Presence in the Community
Over the past five years, The Bakewell Tart Shop has solidified its place not only as a family-owned business but as an integral part of Bakewell’s community. Duncan explains, “We see ourselves as part of the fabric of Bakewell. It’s not just about selling tarts; it’s about contributing to the charm and character of this wonderful town.”
Beyond its physical store, The Bakewell Tart Shop also delivers its famous tarts nationwide, ensuring that people across the UK can experience the flavours of Bakewell. The shop also participates in local events such as the Chatsworth Christmas Market and the Bakewell Food Festival, where it shares its products and passion for the Bakewell Tart with a wider audience.
Looking Ahead: Growth and Opportunities
As Duncan reflects on the challenges and triumphs of the last five years, he is optimistic about the future. “The past five years have been full of learning and growth. We’ve faced challenges – the pandemic, the cost of living crisis, and rising prices – but we’ve managed to stay true to our roots. We focus on quality and service, which has proven to be the best way forward.”
The Bakewell Tart Shop is looking to expand its presence further, with plans for a potential second location in the future. “The brand is strong, and there’s room for growth, but it’s crucial that we find the right location that aligns with our values and ensures the quality of the experience remains top-notch.”
In addition to the potential for expansion, Duncan is also committed to making the shop a leader in accommodating customers with food intolerances and allergies, providing a welcoming experience for all.
National Bakewell Tart Day
The Bakewell Tart Shop is gearing up for National Bakewell Tart Day on 26th June. This annual celebration of the Bakewell Tart invites people to join in the fun and share their love for this iconic treat.
“National Bakewell Tart Day is a great opportunity to celebrate the heritage of the Bakewell Tart and to connect with our customers,” says Duncan. “It’s about hearing their stories, sharing in the nostalgia, and reminding people why the Bakewell Tart is such an enduring favourite.”
For more information on The Bakewell Tart Shop, its history, or to order your own delicious Bakewell Tarts, visit bakewelltarts.co.uk.
